> ## Documentation Index
> Fetch the complete documentation index at: https://docs.retellai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Apply for branded call

> Apply for Retell branded calling on US numbers so callers see your business name instead of a phone number — boost answer rates and reduce "Spam Likely".

*Only available for U.S. numbers at this time*

Branded call displays your business name instead of a phone number when you call your customers. It increases trust and answer rates by helping recipients identify your business. See the [spam likely overview](/build/telephony/call_efficiency_overview) for how caller ID services raise your pickup rate.

<Frame>
  <img style={{ height: '400px', width: 'auto' }} src="https://mintcdn.com/retellai/zL2HeUqUnagEN9eK/images/b_1.PNG?fit=max&auto=format&n=zL2HeUqUnagEN9eK&q=85&s=0eab2bc57f4ac8831f0ab29267cfc421" alt="Apply for branded call" width="1290" height="2796" data-path="images/b_1.PNG" />
</Frame>

> **Important:** Without a verified phone number, your calls may be marked as "Spam Likely". We recommend enabling a [verified phone number](/build/telephony/verified-phone) so your business name displays correctly.

## Setup process

### Step 1: Create a business profile

Follow the [Business Profile](/build/telephony/business-profile) guide to create and verify your business profile.

### Step 2: Apply for branded call

1. Navigate to the Branded Call section
2. Select your verified business profile
3. Enter your desired business name display

<Frame caption="Apply for branded call">
  <img height="700" src="https://mintcdn.com/retellai/zL2HeUqUnagEN9eK/images/b_2.png?fit=max&auto=format&n=zL2HeUqUnagEN9eK&q=85&s=9fdccfa005c612ed559819b75388043f" alt="Apply for branded call" data-path="images/b_2.png" />
</Frame>

Please allow 1-2 weeks for your application to be processed.

## Business name requirements

Different carriers have varying character limits for business names:

* T-Mobile: Up to 32 characters
* AT\&T: Up to 32 characters
* Verizon: Up to 15 characters

You can provide both a short name (for carriers with lower character limits) and a long name (for carriers that support longer displays).

## FAQ

<AccordionGroup>
  <Accordion title="Which numbers are eligible?">
    Branded call is available for U.S. numbers only at this time.
  </Accordion>

  <Accordion title="How long does the application take?">
    Allow 1-2 weeks for your application to be processed.
  </Accordion>

  <Accordion title="Do I also need a verified phone number?">
    They're separate services. Branded call shows your business name, but without a [verified phone number](/build/telephony/verified-phone) your calls may still be marked "Spam Likely". We recommend enabling both.
  </Accordion>

  <Accordion title="Why does the displayed name vary by carrier?">
    Each carrier sets its own character limit: T-Mobile and AT\&T allow up to 32 characters, Verizon up to 15. Provide a short and a long name so the right version shows on each carrier.
  </Accordion>

  <Accordion title="What happens if my application is rejected?">
    You'll receive an email notification. Review the reason on your phone detail page, fix the issues, and resubmit. See [how to handle a rejection](/build/telephony/branded-call-rejection).
  </Accordion>

  <Accordion title="How do I stop branded call?">
    You can stop the service at any time without interrupting calls. See [stop caller ID service](/build/telephony/delete-service).
  </Accordion>
</AccordionGroup>