> ## Documentation Index
> Fetch the complete documentation index at: https://docs.retellai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add a business profile

> Set up and verify a Retell business profile before applying for verified phone numbers or branded calling, with required company information and documents.

Before applying for [verified phone numbers](/build/telephony/verified-phone) or [branded calls](/build/telephony/branded-call), you must first create and verify your business profile. See the [spam likely overview](/build/telephony/call_efficiency_overview) for how these services raise your call pickup rate.

### Step 1: Access the business profile setup

1. Navigate to any premium service (e.g., Verified Phone Number or Branded Call)
2. Look for the Business Profile section in the setup process

<Frame caption="Business profile setup entry">
  <img height="700" src="https://mintcdn.com/retellai/_FxJdxv7mQoPqyGs/images/vp_b.png?fit=max&auto=format&n=_FxJdxv7mQoPqyGs&q=85&s=187337d39cdafa1c5667bc2a2f0db8f9" alt="Add Business Profile" data-path="images/vp_b.png" />
</Frame>

### Step 2: Complete the business profile form

Fill in all required business information across both sections of the form:

<Frame caption="Business profile: create a profile">
  <img height="700" src="https://mintcdn.com/retellai/zL2HeUqUnagEN9eK/images/bp_1.png?fit=max&auto=format&n=zL2HeUqUnagEN9eK&q=85&s=2b9627fae25d01b60c1a7bdaf8339fb2" alt="Business Profile Form Part 1" data-path="images/bp_1.png" />
</Frame>

<Frame caption="Business profile: details">
  <img height="700" src="https://mintcdn.com/retellai/zL2HeUqUnagEN9eK/images/bp_2.png?fit=max&auto=format&n=zL2HeUqUnagEN9eK&q=85&s=7e6d326fa9dee6ff4ead41b19ec14182" alt="Business Profile Form Part 2" data-path="images/bp_2.png" />
</Frame>

#### Important requirements

* **Business Registration**: Enter the exact registration number as it appears on your official documents
* **Business Address**: Provide your current, verified business address
* **Contact Number**: Use a physical phone line (VoIP numbers are not accepted)
* **Website**: Ensure your website's content accurately reflects your business name and operations

### Step 3: Submit and continue

1. Click "Save" to submit your business profile
2. Click "Next" to proceed with your service application

<Frame caption="Proceed to service setup">
  <img height="700" src="https://mintcdn.com/retellai/_FxJdxv7mQoPqyGs/images/vp_1.png?fit=max&auto=format&n=_FxJdxv7mQoPqyGs&q=85&s=1757744e896078211c39d4fd338f1845" alt="Continue to Service Setup" data-path="images/vp_1.png" />
</Frame>

## Next steps

After your business profile is saved, apply for the service you want:

* [Apply for a verified phone number](/build/telephony/verified-phone)
* [Apply for branded call](/build/telephony/branded-call)
* [Enable SMS on a Retell number](/deploy/enable-sms), which reuses this profile for the brand and [campaign application](/deploy/sms-campaign-application)

If your profile is rejected, see [how to handle a rejection](/build/telephony/branded-call-rejection).